Diamond Sofa has been manufacturing and distributing its urban loft contemporary designs in the US and around the world since 1992. Its vision is to bring fashion forward styles to the customer at affordable prices without sacrificing quality and comfort.
Throughout its presentation, Diamond Sofa simply does not just sell furniture, but more so, supports and promotes a lifestyle presentation for today’s consumers.
With the continued growth of online furniture sites, the Diamond Sofa brand and concept of "Urban Styles for Modern Living" has been introduced to a much wider audience and customer base. As the growth of e-commerce furniture sales continues to outperform the traditional brick-and-mortar channels in the industry, participation and placement in the e-commerce distribution arena is paramount for continued growth in the industry. The Diamond Sofa brand is currently being sold and promoted on more than 300 individual web sites and counting.
Diamond Sofa has developed a lifestyle brand of merchandise that presents fresh ideas and solutions to today's consumers. The many modular collections and coordinated case pieces provide a flexible, functional and emotional solution to the furnishings and lifestyle that today's consumer seeks. With that in mind, Diamond Sofa is expanding its urban concept globally especially in China. In 2012, over 100 furniture stores in China will be participating in Diamond Sofa's "Urban Styles for Modern Living" furniture gallery franchise concept.